Program Overview
| Program | Course Delivery |
|---|---|
| Marketing - Major | On-Campus & Online |
| Marketing - Minor | On-Campus & Online |
Let’s get down to business with marketing
Marketing is everywhere. It grabs our attention, influences our preferences, makes us fall in love with brands, and ultimately entices us to spend money. Marketing is an essential business process that manages the flow of products from the point of conception to the point of consumption. Marketers dig into the minds of consumers using psychological and behavioral techniques. Students in the marketing major will learn skills and strategies to help them identify the customers' needs and wants. You will learn to apply current digital technologies to marketing planning. Along with that, you’ll also study the challenges facing marketers in the global business environment and develop the critical thinking skills needed to be successful.
Marketing is a Bachelor of Science (BS) degree.
Ethan Christopherson
Senior Admission Counselor
Marketing Major
The importance of marketing for organizations today cannot be underestimated. Even the best product in the world can fail if it is not marketed appropriately. Marketing is a very broad degree program covering diverse topics such as personal selling, integrated marketing communication, advertising, sales promotion, the psychology of consumer behavior, marketing research, retail marketing, marketing ethics, logistics, internet marketing, and strategic marketing. Organizations need individuals who can identify consumer needs and configure appropriate solutions, and a marketing degree provides graduates with these skills.
A marketing degree prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing.
After completing the program, graduates will:
- Gain analytical and critical-thinking skills with direct application to business environments.
- Exhibit the ability to communicate clearly and concisely in personal and business communication.
- Demonstrate an ability to effectively apply human relations and team dynamic concepts in professional and business environments.
- Value diversity and apply global multidisciplinary concepts in business and industry.
- Learn the use of technology and computer software applications in business and industry.
- Demonstrate capability to apply ethical and environmental values to general business principles and practices.
- Understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationships.
- Have a working knowledge of technological and global developments that are changing the scope of the marketing discipline.
Marketing Minor
A minor in marketing complements a wide array of majors. The marketing minor introduces students to current marketing theories and practices. Students pursuing a minor in marketing will learn the basics of marketing principles, effective personal selling, the psychology of consumer behavior, and marketing research methods.
Several electives are offered to provide five areas of specialization for students seeking the marketing minor.
After completing the program, graduates will:
- Understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationships.
- Demonstrate working knowledge of technological and global developments that are changing the scope of the marketing discipline.
Awards and Accreditation
The University of Minnesota Crookston is accredited by the Higher Learning Commission.
The marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Learn why this accreditation matters.
Student Experiences
Cost of Attendance (COA)
Full-time (13-18 credits), on-campus.
| Expense Category | MN Resident & Non Resident |
|---|---|
| Tuition/fees | $13,288 |
| Books/supplies* | $279 |
| Housing/food | $11,024 |
Average Cost After Aid
$13,436
Average amount of grants & scholarships received (2022-2023 data)
$12,894
Average net price after grants &
scholarships (2021-2022 data)
$22,883
Average TOTAL student loan debt after
graduation (2022-2023)
Scholarship and Funding Options
The University of Minnesota Crookston provides quick and easy access to over $1 million worth of scholarship opportunities for new and returning students!
Your Future Professors
What is Campus Life Like?
Residential Life
University of Minnesota Crookston's residence halls are ranked #1 public college dorms in Minnesota by Niche. The residential halls are clean, safe, spacious and modern. There is a mix of traditional style rooms, suites, and apartments available on-campus which include amenities such as ensuite bathrooms, walk-closets, and full size kitchens with all major appliances. There are also beautiful common spaces in every residential building that are great places to hangout, play games, study, or relax. Schedule a tour to see for yourself why they're ranked #1!
Student Stories
U of M Crookston DECA chapter named Top 10 at international conference
Two chapter members also made it to the second round of competition
U of M Crookston marketing students collaborate with Visitors Bureau for 2023 plan
U of M Crookston fall semester marketing students in Courtney Bergman's class collaborated with the Crookston Visitors Bureau (CVB) on the nonprofit's 2023 marketing campaign and recently presented their proposal at a meeting in a campus boardroom.
Marketing students participate in Charlotte Hornets case competition at conference in North Carolina
A group of University of Minnesota Crookston marketing students accompanied business department faculty to the Sports Marketing Association conference in North Carolina October 24-29, 2022 to compete in the case competition, and returned with knowledge on corporate marketing and items checked off their travel bucket lists.