Directory Profile

Awards, Distinctions and Honors

• 2024 – Veden Center for Rural Development Fellowship, University of Minnesota Crookston.
• 2024 – Emerging Technologies and Artificial Intelligence Fellowship, University of Minnesota Twin Cities.
• 2024 – Engaged Scholar Initiative Fellowship, Campus Compact & University of Nebraska, Omaha.
• 2023 – Millennium Scholar Scholarship, The Society of Transnational Academic Research (STAR) Scholars Network, Maryland.
• 2021 – Outstanding Service for International Students Award, College of Extended & Global Education (CEGE), California State University, San Bernardino. 
• 2007 – Postgraduate Research Grant, Arab British Chamber Charitable Foundation (ABCCF), London, England.
• 2007 – The International Ph.D. Scholarship Award, Awarding body: University of Leeds, England. 
• 2006 – Jean Tyrell Prize for Academic Achievement, University of Leeds, England

Educational Background

• Ph.D. in Marketing from University of Leeds, England
• M.A. in Educational Management from University of Leeds, England
• B.A. in English from Damascus University, Syria

Certifications

• International Teaching and Learning (ITL), University of Minnesota
• Collaborative Online International Learning (COIL), University of Minnesota
• U of M Crookston Leadership Academy, University of Minnesota
• Teaching in Globally Diverse Class (TiGDC), University of Minnesota
• Economic Modeling, College of Banking & Financial Studies
• Innovative Pedagogy, Curriculum Development & Design Thinking, Singapore Management University
• Creative Train the Trainer, IDEAS Management Consultants
• Visual Research Methods Applications, University of Leeds
• Business Coaching, Asia Vocational Training
• Management & Management Supervision, Management and Marketing Training Centre, Damascus

Research Interests

• Consumer Behavior
• Educational Marketing
• Cryptocurrencies
• Organizational Behavior

Selected Publications

• Al-Fattal, A. (2025). Marketing Across Cultures: Insights and Implications from a COIL Initiative on Consumer Behavior Education, in K., Chapman, & Beard, D. (Eds.), Power of One: Theories, Strategies and Case Studies in Internationalizing the Student Experience (pp. 66-88). University of Minnesota Libraries Publishing. https://doi.org/10.24926/9781959870081
• Saeedi, A. & Al-Fattal, A. (2025). Examining trust in cryptocurrency investment: Insights from structural equation modeling, Technological Forecasting & Social Change, 210, 123882. https://doi.org/10.1016/j.techfore.2024.123882.
• Al-Fattal, A., Lundbohm, R. and Walker II, E.G. (2024). Are undergraduate students prepared to lead in virtual environments? An examination of students’ preparedness for future leadership roles, Journal of Applied Research in Higher Education, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JARHE-01-2024-0037
• Al-Fattal, A., Sisavath, S. & Singh, J. (2024). Virtual mentorship in academia: A collaborative autoethnography of cross-border academics. Australian Educational Researcher. https://doi.org/10.1007/s13384-024-00795-0
• Al-Fattal, A. (2024). Entrepreneurial aspirations and challenges among business students: A qualitative study, Administrative Sciences, 14(5), 101. https://doi.org/10.3390/admsci14050101
• Al-Fattal, A., Walker E., & Lundbohm, R. (2023) Undergraduate Business Students’ Perceptions about Virtual and Remote-Work Leadership Skills, in A. Samad, E. Ahmed, & N. Arora (Eds.), Global Leadership Perspectives on Industry, Society, and Government in an Era of Uncertainty (pp. 272-288). IGI Global. https://doi.org/10.4018/978-1-6684-8257-5.ch016
• Hettiarachchi, N., Subramaniam, T., Palpanadan, S., & Al-Fattal, A. (2023). Infusing communication skills into financial accounting curriculum: A perspective from the digital era. International Journal of Information and Education Technology, 13(4), 664-672. https://doi.org/10.18178/ijiet.2023.13.4.1851
• Al-Fattal, A. (2017). Faculty Performance Evaluation and Appraisal: A Case from Syria, in S. Hidri & C. Coombe (Eds.) Evaluation in Foreign Language Education in the Middle East and North Africa (pp. 43-56). Springer, Cham. https://doi.org/10.1007/978-3-319-43234-2_3
• Al-Fattal, A., & Ayoubi, R. (2013). Student motives when attending a university: exploring the Syrian case, Journal of Marketing for Higher Education, 23(2), 204-225. https://doi.org/10.1080/08841241.2013.866610
• Al-Fattal, A., & Ayoubi, R. (2012). Understanding consumer buyer behavior in the EFL market: A case study of a leading provider in Syria, Journal of Education, Business and Society: Contemporary Middle Eastern Issues, 5(4), 237-253. http://dx.doi.org/10.1108/17537981211284425
• Al-Fattal, A. (2011). Marketing Universities: Understanding Student Choice of University and Marketing Strategies at Private Higher Education in Syria. Lambert Academic Publishing (LAP).

Conference Presentations

• Lundbohm, R., Hagen, M., Fashant, C., Evan, R., Bergman, C., & Al-Fattal, A. (2024). Navigating Generative Artificial Intelligence in the Business and Management Classroom [Conference Panel], Midwest Academy of Management Annual Conference, Moorhead, MN, USA.
• Al-Fattal, A., Wieland, O., & Konte, M. (2024). Bridging Global Markets: Bridging Global Markets and Communities through Internationalizing Business Programs, University of North Dakota (UND) Multicultural Conference for Belonging and Inclusion, ND, USA.
• Walker, E., Al-Fattal, A., & Gust, A. (2024). Game Changers: Unveiling the Shifting Factors in Student-Athlete College Choices [Conference presentation], North American Society for Sport Management (NASSM), Minneapolis, MN, USA.
• Devkota, S., Wieland, O., & Al-Fattal, A. (2024). Effective Practices in Internationalizing the Curriculum: Three Case Studies [Conference presentation], Internationalizing the Curriculum and Campus Conference, Minneapolis, MN, USA.
• Al-Fattal, A., Lundbohm, R., & Bergman, C. (2023). Navigating the Crypto Landscape: Exploring Sources of Information for Informed Investment Decisions [Conference presentation], International Conference on Entrepreneurship, Management, Governance, and Innovation: Digital Transformation, Agadir, Morocco.
• Saeedi, A. & Al-Fattal, A. (2023). A Model of Trust in Cryptocurrency [Conference presentation], the American Accounting Association (AAA), Denver, CO, USA.
• Al-Fattal, A. & Saeedi, A. (2022). Trust in Cryptocurrency: Towards a Theoretical Model [Conference presentation], Orlando International Multidisciplinary Academic Conference, Orlando, FL, USA.
• Al-Fattal, A. (2020). COVID-19 and Entrepreneurship: Challenges and Opportunities for Entrepreneurs amid Crisis of Coronavirus [Conference presentation], the Superior Entrepreneurial E-Forum, Lahore, Pakistan.
• Al-Fattal, A. (2018). Marketing Higher Education During Times of War: The Syrian Case [Conference presentation], the 6^th Teaching & Education Conference, Institute of Social and Economic Sciences, Vienna, Austria.
• Al-Fattal, A. (2017). Academics Performance & Evaluation: The Quest to Define a Good Academic [Conference presentation], the CBFS Annual Research Event (CARE), Muscat, Oman.
• Al-Fattal, A. (2016). Marketing for the Banking Sector Challenges and Procedures [Conference presentation], College of Banking and Financial Studies Annual Symposium, Muscat, Oman.
• Al-Fattal, A. & Wishahi, Q. (2014). Student Consumer Buyer Behavior in the Private Fee-paying ELT Market in Oman [Conference presentation], the CAS ELT Symposium: Beyond Methods, Alrustaq, Oman.
• Al-Fattal, A. (2009). The Impact of University Website Visual Representations on Students' Choice of University [Conference presentation], the 1^st International Visual Research Methods Conference, Leeds, UK.
• Al-Fattal, A. (2007). Making the Right Plan: Understanding Student Buyer Behavior and University Marketing Strategies [Conference presentation], the Annual Research Student Conference, Leeds, UK.

University Committee Memberships/Involvement

• Member of the International Teaching & Learning Committee

Local Community Memberships/Involvement

• Had several community engagement marketing-related projects with Crookston City Council and Crookston Community Development.

Biography

• Al Fattal, Ph.D. from the University of Leeds, is global citizen and an accomplished academic professional. With extensive international education experience, he's an Assistant Professor at the University of Minnesota, Crookston. Al Fattal excels in international curriculum development, marketing research, community engagement, experiential learning, and impactful research. He's published in peer-reviewed journals, presented at international conferences, and received prestigious awards. He possesses diverse skills, from pedagogical technologies to research acumen, making him a versatile and impactful contributor to academia.

Al Fattal's LinkedIn Profile