Al Fattal Anas Ph.D.

Awards, Distinctions and Honors

• 2024 – Veden Center for Rural Development Fellowship, University of Minnesota Crookston.
• 2024 – Emerging Technologies and Artificial Intelligence Fellowship, University of Minnesota Twin Cities.
• 2024 – Engaged Scholar Initiative Fellowship, Campus Compact & University of Nebraska, Omaha.
• 2023 – Millennium Scholar Scholarship, The Society of Transnational Academic Research (STAR) Scholars Network, Maryland.
• 2021 – Outstanding Service for International Students Award, College of Extended & Global Education (CEGE), California State University, San Bernardino.
• 2007 – Postgraduate Research Grant, Arab British Chamber Charitable Foundation (ABCCF), London, England.
• 2007 – The International Ph.D. Scholarship Award, Awarding body: University of Leeds, England.
• 2006 – Jean Tyrell Prize for Academic Achievement, University of Leeds, England

Educational Background

• Ph.D. in Marketing from University of Leeds, England
• M.A. in Educational Management from University of Leeds, England
• B.A. in English from Damascus University, Syria

Certifications

• International Teaching and Learning (ITL), University of Minnesota
• Collaborative Online International Learning (COIL), University of Minnesota
• UMN Crookston Leadership Academy, University of Minnesota
• Teaching in Globally Diverse Class (TiGDC), University of Minnesota
• Economic Modeling, College of Banking & Financial Studies
• Innovative Pedagogy, Curriculum Development & Design Thinking, Singapore Management University
• Creative Train the Trainer, IDEAS Management Consultants
• Visual Research Methods Applications, University of Leeds
• Business Coaching, Asia Vocational Training
• Management & Management Supervision, Management and Marketing Training Centre, Damascus

Research Interests

• Consumer Behavior
• Educational Marketing
• Cryptocurrencies
• Organizational Behavior

Selected Publications

Books

• Saeedi, A., & Al-Fattal, A. (Eds.) (2025) The Cryptocurrency Market. Palgrave Studies in Financial Services Technology. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-90542-1
  Al-Fattal, A. (2011). Marketing Universities: Understanding Student Choice of University and Marketing Strategies at Private Higher Education in Syria, Saarbrucken, Germany: Lambert Academic Publishing (LAP).

Refereed Chapters in Books

• Al-Fattal, A., Lundbohm, R., & Bergman, C. (2025) Navigating the crypto landscape: Exploring sources of information for informed investment decisions. In: A. Saeedi & A. Al-Fattal (Eds.) The Cryptocurrency Market. Palgrave Studies in Financial Services Technology. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-90542-1_3
• Saeedi, A., Al-Fattal, A. (2025). Trust in cryptocurrency: Investigating the investors’ perceptions. In: A. Saeedi & A. Al-Fattal (Eds.) The Cryptocurrency Market. Palgrave Studies in Financial Services Technology. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-90542-1_2
• Al-Fattal, A. (2025). Marketing across cultures: Insights and implications from a COIL initiative on consumer behavior education, in K., Chapman, & Beard, D. (Eds.), Power of One: Theories, Strategies and Case Studies in Internationalizing the Student Experience (pp. 66-88). University of Minnesota Libraries Publishing. https://doi.org/10.24926/9781959870081.105
• Al-Fattal, A., Walker E., & Lundbohm, R. (2023) Undergraduate business students’ perceptions about virtual and remote-work leadership skills, in A. Samad, E. Ahmed, & N. Arora (Eds.), Global Leadership Perspectives on Industry, Society, and Government in an Era of Uncertainty, (pp. 272-288). IGI Global. https://doi.org/10.4018/978-1-6684-8257-5.ch016
• Al-Fattal, A. (2017). Faculty performance evaluation and appraisal: A case from Syria. In S. Hidri & C. Coombe (Eds.) Evaluation in Foreign Language Education in the Middle East and North Africa (pp. 43-56). Springer International Publishing. https://doi.org/10.1007/978-3-319-43234-2 

Refereed Journal Articles

• Al-Fattal, A., & Castle, E. (2026). Across disciplines and communities: student voices from a marketing and land use planning civic project. Marketing Education Review, 1–18. https://doi.org/10.1080/10528008.2026.2693018.
• Walker, E. & Al-Fattal, A. (2026). Editorial: Integrative perspectives on the student-athlete experience: A multi-disciplinary focus. Frontiers in Sports and Active Living, 8:1835996. https://doi:10.3389/fspor.2026.1835996   
• Al-Fattal, A. (2026). When more is less: Information overload and the psychology of decision-making in cryptocurrency investment. Psychology International. 8(1), 1-17.  https://doi.org/10.3390/psycholint8010017
• Sofi, F., & Al-Fattal, A. (2026). The attitude-behavior gap in technology adoption: A consumer behavior perspective on HRIS use. Platforms, 4(1), 1. https://doi.org/10.3390/platforms4010001
• Al-Fattal, A. (2025). You do it, AI does it, you compare and reflect: Exploring reflective learning with generative AI in principles of marketing. Journal of Marketing Education, 48(2). https://doi.org/10.1177/02734753251356691 
• Saeedi, A. & Al-Fattal, A. (2025). Examining trust in cryptocurrency investment: Insights from structural equation modeling, Technological Forecasting & Social Change, 210, 123882. https://doi.org/10.1016/j.techfore.2024.123882. 
• Al-Fattal, A., & Singh, J. (2025). Comparative reflections on human-driven and generative artificial intelligence-assisted thematic analysis: A collaborative autoethnography. International Journal of Qualitative Methods, 24. https://doi.org/10.1177/16094069251337870
• Al-Fattal, A., Walker, E., & Gust, A. (2025). From recruitment to enrollment: Understanding student-athletes’ college choice decisions. Frontiers in Sports and Active Living, 7:1652581. https://doi.org/10.3389/fspor.2025.1652581   
• Al-Fattal, A., Myers, K., & Thompson, K. (2025). Navigating tenure: A qualitative investigation into tenure committee members perspectives at a small university campus. International Journal for Academic Development, 31(1), 42–54. https://doi.org/10.1080/1360144X.2025.2551233
• Al-Fattal, A. (2025). Marketing challenges in entrepreneurship: Perspectives from business students. Merits, 5(1), 7. https://doi.org/10.3390/merits5010007     
• Lundbohm, R., Hagen, M., Fashant, C., Evan, R., Bergman, C., & Al-Fattal, A. (2025). Navigating generative artificial intelligence in the business and management classroom. Journal of Managerial Issues, XXXVII(1), Spring 25.
• Al-Fattal, A., & Martin, M. (2025). Resilience or retreat? The impact of COVID-19 on entrepreneurial intentions of undergraduate business students. COVID, 5(8), 117. https://doi.org/10.3390/covid5080117
• Sofi, F., Al-Fattal, A., & Fan, I. S. (2025). Understanding HRIS adoption: A psychosocial perspective on managerial engagement and system effectiveness. Psychology International, 7(3). 57. https://doi.org/10.3390/psycholint7030057.
• Al-Fattal, A., Sisavath, S. & Singh, J. (2025). Virtual mentorship in academia: A collaborative autoethnography of cross-border academics. Australian Educational Researcher, 52 1975-1996. https://doi.org/10.1007/s13384-024-00795-0
• Al-Fattal, A., Lundbohm, R. and Walker II, E.G. (2024). Are undergraduate students prepared to lead in virtual environments? An examination of students’ preparedness for future leadership roles, Journal of Applied Research in Higher Education, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JARHE-01-2024-0037
• Al-Fattal, A. (2024). Entrepreneurial Aspirations and Challenges among Business Students: A Qualitative Study, Administrative Sciences, 14(5), 101. https://doi.org/10.3390/admsci14050101
• Hettiarachchi, N.L., Subramaniam, T.S., Palpanadan, S.T., & Al-Fattal, A. (2023). Infusing Communication Skills into Financial Accounting Curriculum: A Perspective from the Digital Era. International Journal of Information and Education Technology, 13(4) 664-672. https://doi.org/10.18178/ijiet.2023.13.4.1851
• Al-Fattal, A., & Ayoubi, R. (2013). Student motives when attending a university: exploring the Syrian case, Journal of Marketing for Higher Education, 23(2). https://doi.org/10.1080/08841241.2013.866610
• Al-Fattal, A., & Ayoubi, R. (2012). Understanding consumer buyer behavior in the EFL market: A case study of a leading provider in Syria, Journal of Education, Business and Society: Contemporary Middle Eastern Issues, 5(4). http://dx.doi.org/10.1108/17537981211284425

Conference Presentations

• 2026 – Al-Fattal, A., Khenniche, S., & Alkhudary, R. From Adoption to Enactment: Artificial Intelligence as a New Vector of Paradoxes in Organized Action, 42^nd European Group for Organizational Studies (EGOS) Colloquium, Bergamo, Italy.
• 2026 – Alkhudary, R. & Al-Fattal, A. From Promise to Tension: Understanding Generative Artificial Intelligence in Supply Chains Through a Paradox Lens, 16th AIRL-SCM Conference (Association Internationale de Recherche en Logistique et Supply Chain Management), IUT Saint-Malo, Saint-Malo, France.
• 2026 – Al-Fattal, A. & Castle, E. Marketing, Planning, and Community: A Collaborative Interdisciplinary Journey on the Crookston Trails, University of Minnesota Public Engagement Conference, University of Minnesota, Twin Cities.
• 2025 – Al-Fattal, A. Qualitative Research in the Age of AI: Human Judgment, Machine Support, & Methodological Shifts. [Conference Panel], Navigating the GenAI Landscape: A UMN Forum for Exploration and Discovery, University of Minnesota, Twin Cities.
• 2025 – Castle, E. & Al-Fattal, A. Collaborative Autoethnography in Teaching: Integrating Land Use Planning and Marketing for Community Impact. [Conference Panel], European Council of Landscape Architecture Schools (ECLAS) Conference 2025, Nitra Slovakia
• 2025 – Al-Fattal, A., Spaeth, T., Kirschbaum, K., Morneault, T., Wentland, A., & Borchert, K. Marketing Research in Action: Leveraging Community Collaboration for Student Learning and Local Development. [Conference Panel], University of Minnesota Public Engagement Conference, University of Minnesota, Twin Cities.
• 2024 – Al-Fattal, A., Wieland, O., & Konte, M. Bridging Global Markets and Communities through Internationalizing Business Programs, University of North Dakota (UND) Multicultural Conference for Belonging and Inclusion, ND, USA.
• 2024 – Navigating Generative Artificial Intelligence in the Business and Management Classroom [Conference Panel] Lundbohm, R., Hagen, M., Fashant, C., Evan, R., Bergman, C., & Al-Fattal, A., Midwest Academy of Management Annual Conference, Moorhead, MN, USA.
• 2024 – Game Changers: Unveiling the Shifting Factors in Student-Athlete College Choices [Conference presentation], North American Society for Sport Management (NASSM), Minneapolis, MN, USA.
• 2024 – Devkota, S., Wieland, O., & Al-Fattal, A. (2024). Effective Practices in Internationalizing the Curriculum: Three Case Studies [Conference presentation], Internationalizing the Curriculum and Campus Conference, Minneapolis, MN, USA.
• 2023 – Al-Fattal, A., Lundbohm, R., & Bergman, C. (2023). Navigating the Crypto Landscape: Exploring Sources of Information for Informed Investment Decisions [Conference presentation], International Conference on Entrepreneurship, Management, Governance, and Innovation: Digital Transformation, Agadir, Morocco.
• 2023 – A Model of Trust in Cryptocurrency, a conference proceeding in collaboration with Ali Saeedi, the American Accounting Association (AAA), Denver. 
• 2022 – Trust in Cryptocurrency Investment: Towards a Theoretical Model, Presented in Collaboration with Dr. Ali Saidee at Orlando International Multidisciplinary Conference, Orlando.
• 2020 – COVID-19 and Entrepreneurship: Challenges and Opportunities for Entrepreneurs amid Crisis of Coronavirus, Presented at the Superior Entrepreneurial E-Forum, Lahore.
• 2018 – Marketing Higher Education During Times of War: The Syrian Case, Presented at the 6^th Teaching & Education Conference, Institute of Social and Economic Sciences, Vienna.
• 2017 – Academics Performance & Evaluation: The Quest to Define a Good Academic, Presented at the College of Banking & Financial Studies Annual Research Event (CARE 2017), Muscat.
• 2016 – Marketing for the Banking Sector Challenges and Procedures, College of Banking and Financial Studies Annual Symposium, Muscat.
• 2014 – Student Consumer Buyer Behavior in the Private Fee-paying ELT Market in Oman, Presented at the 1^st CAS ELT Symposium: Beyond Methods, Alrustaq.
• 2013 – Contemporary Marketing Strategies for Private Universities in the Middle East, Damascus University Applied Research Conference, Damascus.
• 2009 – The Impact of University Website Visual Representations on Students' Choice of University, presented at the 1^st International Visual Research Methods Conference, Leeds.
• 2007 – Making the Right Plan: Understanding Student Buyer Behavior and University Marketing Strategies, presented at the Annual Research Student Conference at the University of Leeds, Leeds.

University Committee Memberships/Involvement

• Member of the International Teaching & Learning Committee

Local Community Memberships/Involvement

• Northwest Regional Sustainable Development Partnerships (RSDP) Board Member
• Had several community engagement marketing-related projects with Crookston City Council and Crookston Community Development.

Biography

• Al Fattal, Ph.D. from the University of Leeds, is global citizen and an accomplished academic professional. With extensive international education experience, he's an Assistant Professor at the University of Minnesota, Crookston. Al Fattal excels in international curriculum development, marketing research, community engagement, experiential learning, and impactful research. He's published in peer-reviewed journals, presented at international conferences, and received prestigious awards. He possesses diverse skills, from pedagogical technologies to research acumen, making him a versatile and impactful contributor to academia.

Al Fattal's LinkedIn Profile