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Marketing

Available as

Let's Get Down To Business with Marketing

Accreditation Council for Business Schools and Programs (ACBSP) LogoMarketing is everywhere. It grabs our attention, influences our preferences, makes us fall in love with brands, and ultimately entices us to spend money. Marketing is an essential business process that manages the flow of products from the point of conception to the point of consumption. Marketers dig into the minds of consumers using psychological and behavioral techniques. Students in the marketing major will learn skills and strategies to help them identify the customers' needs and wants. Students will learn to apply current digital technologies to marketing planning. Students will also study the challenges facing marketers in the global business environment and develop the critical thinking skills needed to be successful.

Marketing is a Bachelor of Science (B.S.) degree.

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Questions?

Paul Adelman

Official Position Title: 
Admissions Counselor

umcinfo@crk.umn.edu | (218) 281-8569

I AM

Crookston

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    ACBSP Accredited
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    Work With Regional Businesses
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    Gain Real-World Experience
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    Ideal For Any New or Transfer Student

Major in the making of you

Marketing at the Univeristy of Minnesota Crookston

Students in the Marketing program will learn how to put key marketing principles into practice. Students will learn to demonstrate their ability to design effective short and long-term marketing strategies that will meet the demands of the dynamic consumer and business markets. Our program provides students with an extensive understanding of brand and product management, marketing research, international marketing, advertising, social media, digital marketing, and consumer behavior.

Career Paths in Marketing

  • Marketing Manager
  • Market Researcher
  • Brand or Product Manager
  • Social Media Manager
  • Sales Manager

ON-CAMPUS

Marketing

AT A GLANCE...

  • Marketing projects range from strategic marketing plans addressing the long-term focus of an organization to consumer analysis reports investigating behavioral trends customers exhibit.

  • The small class sizes allow professors to successfully share their marketing knowledge and experience.

  • As a student, you will use the latest statistical data packages and business analytics to help you make informed marketing decisions.

  • Marketing majors can easily add an additional major or a minor to their degree.

  • Gain a solid foundation in business and marketing that prepares you for the opportunities and challenges that exist in the digital world.

  • Opportunity for students to complete an internship and get real-world work experience to apply the marketing concepts learned in the courses.

REAL. HANDS-ON. READY.

At the U of M Crookston, you won’t spend all your time behind a desk. Our curriculum is designed around experiential learning, which means we want you to have as much hands-on learning as possible. Depending on your major, you’ll find opportunities to be in the field, the lab, the classroom, or engaging in simulated scenarios that give you a competitive edge when you enter the workforce or head to grad school. You’ll learn the concepts and then actively apply them through projects, field trips, site visits, internships, and interactions with professionals in the field.

Meet your future professors

  • Courtney Bergman

    Lecturer
  • Jack Lesser

    Teaching Specialist

Student Stories

  • Image: 
    Bethany Novak
    Content: 
    She followed in her sisters’ footsteps when she chose to attend the University of Minnesota Crookston, but Bethany Novak has made her own way and carved her own path.