LET'S GET DOWN TO BUSINESS WITH MARKETING
Marketing is everywhere. It grabs our attention, influences our preferences, makes us fall in love with brands, and ultimately entices us to spend money. Marketing is an essential business process that manages the flow of products from the point of conception to the point of consumption. Marketers dig into the minds of consumers using psychological and behavioral techniques. Students in the marketing major will learn skills and strategies to help them identify the customers' needs and wants. Students will learn to apply current digital technologies to marketing planning. Students will also study the challenges facing marketers in the global business environment and develop the critical thinking skills needed to be successful.
Marketing is a Bachelor of Science (B.S.) degree.
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Program Features
- ACBSP ACCREDITED
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- WORK WITH REGIONAL BUSINESSES
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- GAIN REAL-WORLD EXPERIENCE
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- IDEAL FOR ANY NEW OR TRANSFER STUDENT
REAL. HANDS-ON. READY.
quick facts >>MARKETING AT THE UNIVERISTY OF MINNESOTA CROOKSTON
Students in the Marketing program will learn how to put key marketing principles into practice. Students will learn to demonstrate their ability to design effective short and long-term marketing strategies that will meet the demands of the dynamic consumer and business markets. Our program provides students with an extensive understanding of brand and product management, marketing research, international marketing, advertising, social media, digital marketing, and consumer behavior.
I'M GOING TO REACH THE WORLD SOMEDAY
The University of Minnesota Crookston provides on campus and online programs in Marketing, Communication, and English. It’s real, hands-on and will get you ready for anything.
CAREER PATHS IN MARKETING
- Marketing Manager
- Market Researcher
- Brand or Product Manager
- Social Media Manager
- Sales Manager