About Our Brand

Our Brand has been created by the University of Minnesota Office of University Relations, which is authorized by the Board of Regents to establish and promote the graphic standards. It is intended to help both internal and external users communicate more effectively by providing clear, consistent guidelines for using the University of Minnesota's and University of Minnesota Crookston's logos, wordmark and colors [also see University of Minnesota Brand Resources].

A unified institutional identity is an important part of an organization's communications efforts. As with any institutional identity, repeated and consistent use is critical to establishing and maintaining the identity of U of M Crookston. If we are inconsistent, we lose credibility. Using the University's logos and colors in a cohesive, professional way helps build the University of Minnesota Crookston's image, eliminates confusion and creates awareness.

Graphic Standards and Resources


Block M Crookston Logo - maroon and gold

Wordmark and Logos

Information on the use of the University's logos and wordmarks.

Paper and Pen with Block M logo

Style Manual for Copy

Style standards such as word usage, grammar and punctuation, academic terminology and preparing copy for layout.

Color blocks with UMC in neutraface type

Color and Type

Guidelines on applying University approved colors, plus print and online typographic standards.

Puzzle pieces icon

Resources and Templates

Trademark and licensing guidelines, business cards, signage and name tags, templates and plus much more.