About Our Brand
Our Brand has been created by the University of Minnesota Office of University Relations, which is authorized by the Board of Regents to establish and promote the graphic standards. It is intended to help both internal and external users communicate more effectively by providing clear, consistent guidelines for using the University of Minnesota's and University of Minnesota Crookston's logos, wordmark and colors [also see University of Minnesota Brand Resources].
A unified institutional identity is an important part of an organization's communications efforts. As with any institutional identity, repeated and consistent use is critical to establishing and maintaining the identity of U of M Crookston. If we are inconsistent, we lose credibility. Using the University's logos and colors in a cohesive, professional way helps build the University of Minnesota Crookston's image, eliminates confusion and creates awareness.
Graphic Standards and Resources