Leading Promotion and Branding Efforts
University Relations develops marketing, branding, and communication strategies that promote a focused, consistent, and positive image among internal and external stakeholders and the general public. Our goals are to promote, protect, and manage the University's reputation and image; develop and implement advertising and marketing campaigns to communicate key messages about the value of U of M Crookston; and develop promotional partnerships.
Other institutional marketing activities include coordinating the externally focused and promotional information of U of M Crookston's website, developing and producing various campus promotional publications in collaboration with other campus entities, and to maintain consistent graphics standards for the official brands and marks of the University of Minnesota system and the University of Minnesota Crookston campus.
Crookston Campus Resources
- Our Brand - Graphic Standards and Resources
Includes graphics standards, wordmark and logo guidelines, official colors and type, templates and additional resources.
- Publications Checklist
- Writing Style Guide