About Our Brand

Our brand is the strategic foundation of how we tell the University of Minnesota Crookston story. Everything we use to share that story, from our language, typography, and colors to our photography, Block “M”, and Golden Eagle symbols, shapes how the world sees our campus community.

When we apply these brand elements intentionally and consistently, we build trust, eliminate confusion, deepen connections, and amplify the enduring impact of our land-grant mission. As part of the University of Minnesota system, maintaining a unified institutional identity strengthens our collective credibility and ensures UMN Crookston stands out while honoring who we are.

Established by the Office of University Relations under the authority of the Board of Regents, these tools and guidelines are crafted to help campus departments, faculty, staff, and student organizations communicate with clarity and purpose.

Graphic Standards and Resources

 

 

Wordmark and Logos

Information on the use of the University's logos and wordmarks.
 

 

Style Manual for Copy

Style standards such as word usage, grammar and punctuation, academic terminology and preparing copy for layout.

 

Color and Type

Guidelines on applying University approved colors, plus print and online typographic standards.

 

Resources and Templates

Trademark and licensing guidelines, business cards, signage and name tags, templates and plus much more.