Picture of Rachel Lundbohm

Rachel Lundbohm D.B.A.

Assistant Professor
Veden Fellow
Role:
Faculty - On-Campus
Faculty - Online

Currently Teaching

IBUS 3900-E90: Field Exp in International Bus
MGMT 3200-001: Prin of Management
MGMT 3200-E92: Prin of Management
MGMT 3900-E90: Internship
MGMT 4200-001: Project Management
MGMT 4800-E90: Strategic Management

Awards, Distinctions, and Honors

Educational Background

  • DBA, Metropolitan State University
  • MBA, University of North Dakota
  • BS Marketing, St. Cloud State University

Research Interests

  • Virtual Leadership
  • Hybrid Learning
  • Simulation-based Learning
  • Digital Marketing of Tourist Destinations

Selected Publications

  • Miller, C. & Lundbohm, R. (2021). Applying Business Concepts: A Gamification Approach.  Kendall Hunt Publishing.
  • Al-Fattal A., Walker, E. & Lundbohm, R. (2023). Undergraduate Business Students’ Perceptions About Virtual and Remote-Work Leadership Skills in Samad, A., Ahmad, E. & Arora, N (Eds.), Global Leadership Perspectives on Industry, Society, and Government in an Era of Uncertainty (pp.272-288). IGI Global.
  • Lundbohm, R. (2022). To Click or Not to Click: A study of tourists’ social media click behavior on search engine result pages. Journal of Tourism Quarterly, 4(1-2), 1-10.
  • Lundbohm, R. & Johnson, R. (2022). Implications of Hybrid Courses on Perceived Learning of Undergraduate Students and their Anticipated Benefits in a Post-Pandemic Environment. Transnational Journal of Business, 7, 51-59.

Professional Memberships

  • Midwest Academy of Management
  • United States Association of Small Business and Entrepreneurship
  • Marketing Management Association
  • ACBSP

University Committee Memberships/Involvement

Biography

  • Dr. Rachel Lundbohm is an Assistant Professor of Management at the University of Minnesota Crookston (U of M Crookston). She holds a BS in Marketing from St. Cloud State University, an MBA from the University of North Dakota, and a DBA from Metropolitan State University. Dr. Lundbohm has taught a variety of courses in management, marketing, and entrepreneurship. She has also worked with multiple entrepreneurs and economic development entities through applied research projects, course-embedded experiential learning projects, and consulting activities. Her research interests include trends in digital and virtual marketing and management, hybrid learning, learning through simulation, and community-engaged scholarship.

In the News

  • UMN Crookston business students placed at eFest and earned $20,000 toward their business idea
    University of Minnesota Crookston business students, Ben Goelz and Matt Thielen, along with their friend, Matt Gendreau, from the University of St. Thomas, recently participated in e-Fest at the University of St. Thomas and took third place at the competition. The team received $20,000 to advance… Read more
  • UMN Crookston faculty to host research expertise showcase March 2
    The University of Minnesota Crookston will host its second faculty research expertise showcase March 2, 2023 from 12-2 p.m. in the Sargeant Student Center and invite educational institutions, industry partners, community stakeholders, and the general public to attend. Faculty from all four… Read more
  • Chancellor November message to the community
    Chancellor Mary Holz-Clause with Regal at the Golden Eagle Men's Hockey Game at the Crookston Sports CenterOne snow day and a late start was a quick way to end our seasonal fall weather. We were lucky enough to wrap up our fall athletic season before jumping right into the next. Our… Read more
  • APLU names UMN Crookston as an Innovation & Economic Prosperity designee
    We are one of only about 100 universities in the U.S. who have received this designation, one of the few in rural areas, and most likely the smallest campus in the U.S. Chancellor Mary Holz-Clause In recognition of its strong commitment to economic engagement, the Association of Public… Read more
  • Alumni Feature: Brant Moore
    Seeing is believing: a phrase exemplifying Brant Moore’s 2014 experience at the University of Minnesota Crookston. After Moore’s father sent in his football highlight reel and caught the attention of the Golden Eagle football coach, Moore took a trip from his home in Saint Paul, Minn.,… Read more