Directory Profile

Awards, Distinctions, and Honors

• 2010 Outstanding Service Learning Faculty Award
• Prairie Business 40 Under 40 Award
• Minnesota Campus Compact President's Civil Engagement Steward Award
• National Society of Leadership and Success Excellence in Teaching Award

Educational Background

• DBA, Metropolitan State University
• MBA, University of North Dakota
• BS Marketing, St. Cloud State University

Research Interests

• Virtual Leadership
• Hybrid Learning
• Simulation-based Learning
• Digital Marketing of Tourist Destinations

Selected Publications

• Miller, C. & Lundbohm, R. (2021). Applying Business Concepts: A Gamification Approach.  Kendall Hunt Publishing.
• Al-Fattal A., Walker, E. & Lundbohm, R. (2023). Undergraduate Business Students’ Perceptions About Virtual and Remote-Work Leadership Skills in Samad, A., Ahmad, E. & Arora, N (Eds.), Global Leadership Perspectives on Industry, Society, and Government in an Era of Uncertainty (pp.272-288). IGI Global.
• Lundbohm, R. (2022). To Click or Not to Click: A study of tourists’ social media click behavior on search engine result pages. Journal of Tourism Quarterly, 4(1-2), 1-10.
• Lundbohm, R. & Johnson, R. (2022). Implications of Hybrid Courses on Perceived Learning of Undergraduate Students and their Anticipated Benefits in a Post-Pandemic Environment. Transnational Journal of Business, 7, 51-59.

Professional Memberships

• Midwest Academy of Management
• United States Association of Small Business and Entrepreneurship
• Marketing Management Association
• ACBSP

University Committee Memberships/Involvement

• Faculty Assembly Chair
• Faculty Assembly Assessment (Co-Chair)
• Business Department Curriculum Committee
• Business Challenge Planning Team

Biography

• Dr. Rachel Lundbohm is an Assistant Professor of Management at the University of Minnesota Crookston (U of M Crookston). She holds a BS in Marketing from St. Cloud State University, an MBA from the University of North Dakota, and a DBA from Metropolitan State University. Dr. Lundbohm has taught a variety of courses in management, marketing, and entrepreneurship. She has also worked with multiple entrepreneurs and economic development entities through applied research projects, course-embedded experiential learning projects, and consulting activities. Her research interests include trends in digital and virtual marketing and management, hybrid learning, learning through simulation, and community-engaged scholarship.