Rachel Lundbohm

Rachel Lundbohm D.B.A.

Associate Professor
Veden Fellow

Role

Faculty - On-Campus
Faculty - Online

Currently Teaching

BM 3900-E90: Internship
GBUS 1005-E90: Orientation to Online Learning
IBUS 2010-001: Intl Dimensions in Bus/Culture
IBUS 3500-001: International Business Mgmt
IBUS 3900-E90: Field Exp in International Bus
MGMT 3900-E90: Internship
MGMT 4200-001: Project Management
MGMT 4800-001: Strategic Management
MGMT 4800-E90: Strategic Management

Awards, Distinctions, and Honors

Educational Background

  • DBA, Metropolitan State University
  • MBA, University of North Dakota
  • BS Marketing, St. Cloud State University

Research Interests

  • Virtual Leadership
  • Hybrid Learning
  • Simulation-based Learning
  • Digital Marketing of Tourist Destinations

Selected Publications

  • Miller, C. & Lundbohm, R. (2021). Applying Business Concepts: A Gamification Approach.  Kendall Hunt Publishing.
  • Al-Fattal A., Walker, E. & Lundbohm, R. (2023). Undergraduate Business Students’ Perceptions About Virtual and Remote-Work Leadership Skills in Samad, A., Ahmad, E. & Arora, N (Eds.), Global Leadership Perspectives on Industry, Society, and Government in an Era of Uncertainty (pp.272-288). IGI Global.
  • Lundbohm, R. (2022). To Click or Not to Click: A study of tourists’ social media click behavior on search engine result pages. Journal of Tourism Quarterly, 4(1-2), 1-10.
  • Lundbohm, R. & Johnson, R. (2022). Implications of Hybrid Courses on Perceived Learning of Undergraduate Students and their Anticipated Benefits in a Post-Pandemic Environment. Transnational Journal of Business, 7, 51-59.

Professional Memberships

  • Midwest Academy of Management
  • United States Association of Small Business and Entrepreneurship
  • Marketing Management Association
  • ACBSP

University Committee Memberships/Involvement

Biography

  • Dr. Rachel Lundbohm is an Assistant Professor of Management at the University of Minnesota Crookston (UMN Crookston). She holds a BS in Marketing from St. Cloud State University, an MBA from the University of North Dakota, and a DBA from Metropolitan State University. Dr. Lundbohm has taught a variety of courses in management, marketing, and entrepreneurship. She has also worked with multiple entrepreneurs and economic development entities through applied research projects, course-embedded experiential learning projects, and consulting activities. Her research interests include trends in digital and virtual marketing and management, hybrid learning, learning through simulation, and community-engaged scholarship.

In the News

Traveling abroad is educational in itself, but being able to do it with professors who are so hands-on and a group of students who wanted to learn as much as I did was amazing.Irelyn Spencer, UMN Crookston juniorEighteen students from across the University of Minnesota System recently returned from…
Fifteen University of Minnesota Crookston faculty and staff members joined a Scholarship of Teaching & Learning (SoTL) cohort during the fall of 2024 as part of a year-long program designed to encourage the investigation of student learning experiences, to collect data on learning outcomes, and…
University of Minnesota Crookston faculty attended two assessment workshops on campus in early May focused on reviewing data gathered from liberal education assessment practices as well as program assessment activities. Lecturer TJ Chapman and Assistant Professor Rachel Lundbohm led the workshops…