Let's Get Down To Business with Marketing
Marketing is everywhere. It grabs our attention, influences our preferences, makes us fall in love with brands, and ultimately entices us to spend money. Marketing is an essential business process that manages the flow of products from the point of conception to the point of consumption. Marketers dig into the minds of consumers using psychological and behavioral techniques. Students in the marketing major will learn skills and strategies to help them identify the customers' needs and wants. Students will learn to apply current digital technologies to marketing planning. Students will also study the challenges facing marketers in the global business environment and develop the critical thinking skills needed to be successful.
Marketing is a Bachelor of Science (B.S.) degree.
Title:Work With Regional Businesses
Title:Gain Real-World Experience
Title:Ideal For Any New or Transfer Student
Major in the making of you
Marketing at the University of Minnesota Crookston
Students in the Marketing program will learn how to put key marketing principles into practice. Students will learn to demonstrate their ability to design effective short and long-term marketing strategies that will meet the demands of the dynamic consumer and business markets. Our program provides students with an extensive understanding of brand and product management, marketing research, international marketing, advertising, social media, digital marketing, and consumer behavior.
Career Paths in Marketing
- Account Manager
- Marketing Manager
- Social Media Manager
- Market Analyst
AT A GLANCE...
Marketing projects range from strategic marketing plans addressing the long-term focus of an organization to consumer analysis reports investigating behavioral trends customers exhibit.
The small class sizes allow professors to successfully share their marketing knowledge and experience.
Use the latest statistical data packages and business analytics to help make informed marketing decisions.
Marketing majors can easily add an additional major or a minor to their degree.
Gain a solid foundation in business and marketing that prepares you for the opportunities and challenges that exist in the digital world.
Opportunity for students to complete an internship and get real-world work experience to apply the marketing concepts learned in the courses.
Are you ready?
Meet your future professors
Jack LesserTeaching Specialist