News Release

UMN Crookston Student Profile Video Done in Partnership with Mud Mile Communications Earns W3 Silver Award

By Shawn Smith, University Relations on
Wednesday, October 6, 2021

NEW YORK, N.Y. – The University of Minnesota Crookston’s student profile on Roseline Kanssole, created and done in partnership with Mud Mile Communications last fall, has been announced as winning a 2021 W3 Silver Award for Branded Entertainment – Short Form.

Receiving over 3,000 entries from across the globe, the w3 Awards honors outstanding Websites, Marketing, Video, Mobile, Social, and Podcasts created by some of the best digital content creators across the industry.

Simply put, the w3 is the leading digital competition that recognizes the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. The w3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit for a full member list and additional information.

The University of Minnesota Crookston has had a partnership with Mud Mile Communications and Adrenaline Sports Marketing since the summer of 2020. The two have partnered to create greater brand awareness for the University of Minnesota Crookston creating branded ads, social media graphics, and short-form student profiles lifting up the UMN Crookston campus and students. In addition, a key aim of the partnership is to enhance recruitment efforts for the University of Minnesota Crookston campus. If you are interested in coming for a visit or inquiring about UMN Crookston please visit

To watch the video in full visit

About UMN Crookston

One of five campuses that comprise the University of Minnesota System, the University of Minnesota Crookston now delivers 34 bachelor's degree programs and 24 minors on campus as well as 16 degree programs entirely online. These degrees are offered in the areas of agriculture and natural resources; business; liberal arts and education; and math, science and technology. With an enrollment of 1,800 undergraduates from more than 20 countries and 40 states, the Crookston campus offers a supportive, close-knit atmosphere that leads to a prestigious University of Minnesota degree.

About UMN

The University of Minnesota, with campuses in Crookston, Duluth, Morris, Rochester, and the Twin Cities, is driven by a singular vision of excellence. The University of Minnesota is proud of its land-grant mission of world-class education, groundbreaking research, and community-engaged outreach, and is unified in its drive to serve Minnesota.


Shawn Smith

University Relations


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