News Release

Business Majors at UMN Crookston Compete at Sport Marketing Association Conference in October

By Elizabeth Tollefson on
Thursday, November 1, 2018

CROOKSTON, Minn. – Four students from the University of Minnesota Crookston recently made a trip to Dallas, Texas, to compete for the first time at the Sport Marketing Association's annual conference. The team included Greg Johnson, a junior marketing and sport and recreation management double major from Lonsdale, Minn.; Mikayla Jones, a senior sport and recreation management and marketing double major from Huxley, Iowa; Kolby Castillo, a senior majoring in sport and recreation management from  Aiea, Hawaii; and Brent Reed, a senior majoring in exercise science and wellness from Arlington, Texas. They were joined by faculty members Eddie Walker and Courtney Bergman who both teach in the Business Department at UMN Crookston.

The competition, known as the Aspire Group Case Study Bowl, included 13 teams and involved preparing for and presenting around a real-world client. The team from Crookston also had opportunity to network, hear from some of the leaders in the field, and visit locations around Dallas as part of the conference.

Founded in 2002, the Sport Marketing Association has led the effort in developing and expanding the body of knowledge in sport marketing by providing forums for professional interaction among practitioners, academics, and students dedicated to the sport marketing industry. To learn more about the business majors at UMN Crookston, visit

About UMN Crookston

One of five campuses that comprise the University of Minnesota System, the University of Minnesota Crookston now delivers 35 bachelor's degree programs and 25 minors on campus as well as 16 degree programs entirely online. These degrees are offered in the areas of agriculture and natural resources; business; liberal arts and education; and math, science and technology. With an enrollment of 1,800 undergraduates from more than 20 countries and 40 states, the Crookston campus offers a supportive, close-knit atmosphere that leads to a prestigious University of Minnesota degree. Visit

 About UMN

The University of Minnesota System, with campuses in Crookston, Duluth, Morris, Rochester, and the Twin Cities, is driven by a singular vision of excellence. We are proud of our land-grant mission of world-class education, groundbreaking research, and community-engaged outreach, and we are unified in our drive to serve Minnesota.


Elizabeth Tollefson

University Relations 


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