Program Overview
| Program | Course Delivery |
|---|---|
| Sport Media and Communication - Major | On-Campus & Online |
| Sport Media and Communication - Minor | On-Campus & Online |
Anywhere. Anytime. 100% Online.
All University of Minnesota Crookston online programs are offered asynchronously, which means you learn where you want, when you want - all you need is an internet connection. You can earn a world class University of Minnesota degree, from the comfort and convenience of your own home - Talk about the best of both worlds!
Bring Sports Alive
Explore the landscape of sport media and communication through contemporary and established approaches to the field. Working closely with your professors and peers, you will use multimedia to develop your story. Athletes and non-athletes alike can bring sports alive through communication.
Sport Media & Communication is a Bachelor of Science (BS) degree.
Maggie Melvin
Director of Admissions
Sport Media and Communication Major
The sport media and communication degree prepares students for careers in the sports industry through the study of communication, social media, media writing, and multimedia management. Courses in the major provide an overview of the landscape of sports media and communication, including established and contemporary approaches in the profession. Course content includes interviewing, editing, audio production, multimedia production, mobile technology, ethics, storytelling, public relations, sports marketing, and promotional strategies – including methods for analyzing and presenting data. Through your internship and student works opportunities, you will gain practical, real-world experience in the field.
After completing the program, graduates will:
- Apply professional presentation skills in the development of visual, verbal, and written content
- Employ appropriate technology for the purpose and audience within the context of the sport media and communication field
- Apply established and contemporary media strategies
- Demonstrate an understanding of public relations and/or marketing communication strategies as they relate to the sport media and communication field
Sport Media and Communication Minor
The minor in Sport Media and Communication complements majors across the curriculum. It broadens students' learning in the sports industry through the study of aspects of communication, media writing, and multimedia management. Courses in the minor provide an overview of the landscape of sports media and communication, including established and contemporary approaches in the field.
After completing the program, graduates will:
- Apply professional presentation skills in the development of visual, verbal, and written content
- Employ appropriate technology for the purpose and audience within the context of the sport media and communication field
- Apply established and contemporary media strategies
- Demonstrate an understanding of public relations and/or marketing communication strategies as they relate to the sport media and communication field
Program Description
- Strengthen and develop the interviewing, storytelling, editing, audio and multimedia production, and mobile technology you will use regularly to communicate effectively about sports to the public.
- Apply public relations tactics to analyze and present data to your audience.
- Develop strong communication skills desired by employers.
- Find internships and career opportunities in the world of sport media and communication.
Awards & Accreditation
- U of M Crookston ranked #1 Best Value College in Minnesota for 2025
- The University of Minnesota Crookston is accredited by the Higher Learning Commission.
Student Experiences
Future Online Students
Many of our online students are full-time employees or full-time parents, and lots are both! So whether you’re thinking about finishing a degree, adding a second one, or taking on a brand new career path - this is YOUR time. Our online programs are designed with you in mind, and are flexible to be taken anywhere, anytime, 100% online.
Online Cost of Attendance
| Expense Category | Full-time (12+ credits) | Half-time (6-8 credits) |
|---|---|---|
| Tuition/fees | $12,148 | $6,772 |
| Books/supplies* | $279 | $279 |
Average Cost After Aid
$13,288
Average amount of grants & scholarships received (2022-2023 data)
$12,894
Average net price after grants & scholarships (2021-2022 data)
$22,883
Average TOTAL student loan debt after graduation (2022-2023)
Scholarship and Funding Options
The University of Minnesota Crookston provides quick and easy access to over $1 million worth of scholarship opportunities for new and returning students!
